UX research is at a pivotal moment; the need to transition from generating insights to enabling organisational change is becoming essential for establishing a critical business function.
But how can researchers position themselves as strategic advisers rather than service providers? And what approaches can help increase research visibility and influence across the organisation to drive this change?
Join, Robin Beers, PhD, an Organizational Psychologist who spent 25+ years leading Customer Insight groups at companies like Wells Fargo and Workday, as we explore these big questions in a 45-minute fireside chat and 15-minute Q&A.
Unable to make it this time? Don't worry, a recording of the webinar will be available on-demand.
Topics we'll cover:
Moving beyond transactional UX research
Research as catalysts for organisational learning
Increasing research visibility and its ability to influence
Meet the Speakers
Robin Beers
Founder @ Ubuntu Culture Company Former Director of UX Research @ Workday
