Get the Latest State of Insights Report from Stravito

In the current climate of uncertainty, brands need insights more than ever.

Specifically, they need insights that are clear, actionable, and timely. And while finding the right tools and technology is certainly part of the solution, human expertise remains essential, perhaps even more so than before.

Drawing on the perspectives shared by 20 insights leaders from the past year on the Insighter’s Club Podcast (formerly the Consumer Insights Podcast), this year’s State of Insights report dives into what human expertise looks like today and how insights leaders from across the industry are using their expertise to move businesses forward.

Demonstrating value

With AI and automation handling tedious admin, insights professionals have more time for strategic tasks. But what defines "high-value insights work"? How do you communicate its impact? Unpack the priorities that drive value and influence key decisions.

Creating business impact

Turning insights into action is what truly drives success, not just identifying trends. Discover how leaders move beyond data collection, focus on strategic priorities, and embed insights into every decision to create measurable business impact.

Maximizing resources

Smart research isn’t about spending more—it’s about spending wisely. With tight budgets and growing demands, professionals must prioritize high-impact initiatives, optimize existing data sources, and harness AI to improve efficiency.

Preparing for the future

Success in insights isn't just about what you know today. Mastering new technology, fostering collaboration, and prioritizing continuous learning are key. Explore the skills, strategies, and opportunities shaping the future of insights.

We are business intelligence experts. As insight leaders, it's not just about the next research study. You've got to understand your business top to bottom.

Nick Rich | From "Becoming a Business Intelligence Expert"

When you're democratizing insights, that includes the strategic elements, that includes the recommendations, that includes the next steps so that you're not democratizing just data points, which can lead to a lot of miscommunications and misunderstandings.

Bonnie Chiurazzi | From "Real-World Insights"

I think we are such well-rounded professionals when it comes to truly understanding someone's needs. And we are well-positioned within companies today to help grow the business in more ways than just doing research.

Victoria Ng | From "Elevating Insights Through Continuous Learning"

The world of insights is expanding. In a way, it is becoming more central to the business strategy plans. If you really look at what is happening around us in the world of insights, we're increasingly able to measure what has been unmeasurable, and we are doing it faster.

Bipul Markan | From "Embracing the Future of Insights"