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Stravito Enhances GenAI Assistant to Accelerate Time-to-Insight

Charlotte Hilton March 20, 2025

Research teams today are expected to move faster than ever. Yet, sifting through massive amounts of data, reports, and insights is both time-consuming and overwhelming. The latest updates to Stravito Assistant are designed to make it easier than ever to move from data to decisions, by helping teams not just find information, but analyze, synthesize, and act on insights with confidence.

Since launching Stravito Assistant last year, we’ve worked closely with enterprise customers to explore how AI can augment the real work of marketing and insights teams. While Assistant’s conversational AI already made it easy to surface insights across an entire research library, the latest features help teams extract deeper meaning, connect insights across multiple reports, and make research more efficient at scale.

 

Go Deeper with Focus Mode

With Focus Mode, Assistant automatically shifts into deep analysis mode when users select a set of reports, videos, or collections. Whether analyzing a yearly brand report, tracking performance across multiple regions, or comparing shifting consumer sentiments, Assistant now detects patterns and surfaces key insights, including interpreting charts, tables, and infographics. This helps teams quickly assess what matters most. Rather than spending hours synthesizing research, they can immediately apply insights to answer the business questions at hand.

 

Save Time with Snapshots

A common challenge in large research libraries is identifying which reports contain relevant insights. Snapshots solve this by providing instant summaries embedded directly within reports. Instead of manually scanning dozens of documents, teams can now quickly capture key takeaways at a glance. This makes research navigation effortless and ensures valuable insights aren’t lost in the volume of data.

 

Access Insights in 100+ Languages

For global organizations, research is scattered not just across reports but also across languages. Assistant now supports over 100 languages, including French, German, and Spanish, allowing users to ask questions in their preferred language and receive insights that integrate findings from multiple sources, regardless of the original language of the report. Research conducted in one market can now inform decision-making in another, breaking down translation barriers and making global insights more accessible.

 

Built to drive business Impact

Stravito Assistant is designed to accelerate time-to-insight and level up market research workflows, helping enterprise organizations turn insights into business impact. With these latest enhancements, Assistant continues to evolve as an indispensable tool for research teams, marketers, and decision-makers who need faster, high-quality, accessible insights.

“These updates reinforce our commitment to providing purpose-built AI-powered tools that help global enterprises leverage their market research to make data-driven, cost-effective decisions that fuel innovation and long-term growth.”

Thor Olof Philogène, Founder & CEO, Stravito

Global brands like Shell and Heineken are already seeing the impact. By improving research synthesis, making information easier to find, and expanding accessibility, these updates allow insights teams to move faster and provide even greater value to their organizations.

“We have a library of over 5,000 reports, offering a wealth of knowledge. However, navigating through this extensive collection can be overwhelming and time-consuming. The new Snapshot feature addresses this challenge by providing automated summaries with key insights and recommendations. Additionally, the generated summaries are both relevant and coherent”

Krzysztof Sadowski, Insight Platforms & Tools Lead, Shell

 

See the New Stravito Assistant in Action

Stravito Assistant is now more than an AI-powered search tool. It’s evolving into a research partner that helps organizations work smarter, uncover insights faster, and make more informed decisions with confidence.

Be among the first to explore what’s new!

📅 Join our next Product Masterclass on April 2nd, 2025 at 4 PM CET